Services
Brand Baseline, Brand Compass, Marketing Strategy, Brand Identity & Website
Awards
GOLD - Best Rebrand of a Digital Property
The Transform Awards - 2020
Optrix is an Australian technology company that creates cutting edge data visualisation software for industries such as hydro, mining, construction, steel making and energy. Optrix’s hero product is called ARDI, a state of the art data visualisation platform designed to unlock the full value potential of the data coming from all areas of a project / site through real time, location specific visualisations (VR, MR, VE, 2D and 360 Imagery).
After a number of years in development, the team were now ready to open up access to ARDI to wider audience and begin the formal process of positioning for growth. We came on board to facilitate this step up and give Optrix a world class brand identity worthy of their already best in class industry 4.0 software suite.
Key Project Elements We Delivered
Brand strategy workshops
Brand positioning (through Brand Compass)
Updated brand identity (logo, tagline, colour palette, typography, photography, iconography etc)
Brand guidelines
Full website redesign
Promotional Videos
Marketing Strategy
Marketing Collateral
Social channel design