Founded in 2018, Be Recruitment is a specialist recruiter that finds brilliant people meaningful employment within the Health and Social Care sectors.

Be has grown significantly since inception and recently became aware that their initial brand identity was starting to hold them back. We worked with the team to clarify & define the core motivations at the heart of the organisation and understand the "why" that drives them as a group of people. This came to life through their updated brand positioning of “making society a better place to be”.

With this refreshed positioning and purpose firmly in place, we moved to rolling out the full verbal and visual brand identity across all key touchpoints.

Key Project Elements We Delivered

• Brand strategy workshops

• Brand positioning (through Brand Compass)

• Updated brand identity (logo, tagline, colour palette, typography, photography, iconography etc)

• Brand guidelines

• Full website redesign

• Marketing materials, proposal documents, capability statement and sales decks

• Social channel design

• Digital Tapt business card design