The origins of Refari are as a best-in-class candidate referral technology and the initial brand name reflected this (referrer.io). However, as the company rapidly evolved, referral technology became only one of many different powerful features within the full product offering.

There was a desire to move towards a more unique brand that they could really own; something broad enough to work for a product with many different evolving features but also distinct enough that it is instantly recognisable and clear.  We were brought on board to facilitate this brand transformation and roll out the new “Brand Refari” across all marketing channels.

Key Project Elements We Delivered

• Brand strategy workshops

• Brand positioning (through Brand Compass)

• Updated brand identity (logo, tagline, colour palette, typography, photography, iconography etc)

• Website Design

• Marketing Collateral

• Value Proposition