Brand Baseline™
What shape is your brand in?
- Analysis
- Brand Audit
- Brand Health
- Consultation
- Strategy
- Tactics
Brand Baseline™ is our proprietary brand health diagnostic tool, developed over the course of many years working on brand transformations.
Quickly learn where your brand is letting your business down in this 15-minute assessment across key indicators of brand health.
If you have plans to complete any upcoming work on your brand or marketing, this is an essential starting point.
Overview
Brand Baseline™ is the fastest and most efficient way to understand the strengths and weaknesses of your brand.
It takes 15 minutes to complete and results in a personalised Brand Baseline report which includes:
- Your performance across key brand indicators
- A visual representation of your brand health
- Recommendations for improvement
This is an essential exercise before you begin any work on your brand or marketing.
Outcomes
- Get clarity on where to focus your efforts going forward in a way that produces tangible results for your organisation
- Get validation on what you’re currently doing right
- Uncover which parts of your brand have been neglected
- Learn what tactics work on a brand with your diagnosis
What's included?
1-1 assessment conducted by our Brand Strategist
- Conducted via phone or video call
- 30 minutes total: 15-minute assessment + 15 minute Q&A
Brand Baseline diagnostic exercise
- Unique guided exercise covering the 4 quadrants of your brand health
Brand Baseline Report:
- Personalised report (PDF) sent after the assessment
- Identifies your brand strengths & weaknesses
- Tells you how to increase the value of your brand
- Brand health diagram
- Recommendations and Improvements tactics tailored to your brand
The process,
simplified
- Request your Brand Baseline assessment
- You will be contacted via email to book a time slot
- Whilst the assessment only takes 15mins we allow a 30mins time slot with our Brand Strategist in case you have other things you would like to discuss
- We will take you through a series of questions related to 4 key areas of brand health
- The information provided by you will generate your report
- You will be emailed your personalised report (PDF) after the call
Who benefits most from this?
Brand Baseline™ is designed for businesses who would like to improve their brand but are unsure where to start:
- Business owners
- Marketing managers
- Communication professional
- Brand managers
Does this sound like you?
- We have some branding in place already but it feels outdated
- We want to do some brand work and don’t know where to start
- There is some misalignment internally on our brand
- We are time-poor
- We are cautious to spend a lot of budget upfront
- We’ve done some branding work before and it felt like all ‘fluff’ with no real actions
If you have plans to complete any upcoming work on your brand or marketing, establishing your Brand Baseline™ at the start is essential.
Our Solutions
We’ve distilled our process into stand-alone solutions that reliably move the dial for businesses, regardless of what stage in the journey they are.
If you need something that is outside of these solutions, just get in contact and we can build a hybrid solution especially for you.
Brand Baseline™
Quickly learn where your brand is letting your business down in this 15-minute diagnostic assessment across key indicators of brand health.
Brand Compass
Uncover your true brand value and lay the foundations to thrive with our unique Brand Compass positioning programme.
Brand Voice
Create trust and affinity by establishing a distinct Brand Voice that governs all of your communications.
Brand Design
Bring your brand visual identity to life in a way that captures the attention and imagination of your audience.
Brand Guardian
Safeguard your most valuable business asset with ongoing brand monitoring, design and strategic support from StartsWithA.
Brand Experience
Connect on a deeper level with your target audience, build trust, loyalty and brand love through your Brand Experience.