Brand Guardian

Safeguarding your most valuable asset

Consultation
Copywriting
Design
Monitoring
Monthly Checkin
Strategy

Protect your most valuable business asset with ongoing supervision and support from StartsWithA.

Brand Guardian is our ongoing consultation & design service that supports your team, keeps you on track and protects your brand at each turn.

Overview

Whilst business owners understand that their brand is an integral part of their business, they often don’t have the time or specialised internal resource to dedicate purely to brand delivery.

Without continual attention, mistakes can easily slip through that can harm long earned reputation: using the wrong colour or logo may seem small but these exceptions can become the norm without discipline around brand delivery.

As Brand Guardian, we will become the brand focussed extension of your existing team, supervising the execution of brand across all your channels.

Outcomes

You can rest assured that your most important business asset is taken care of, without burdening your internal team.

We ensure that you are executing your brand strategy; you are consistent across all your communications and upskill your team so they are well informed on the latest developments within the industry to stay ahead of the curve.

Ultimately this ensures that all of the hard work you have invested in your brand does not go to waste or fade over time.

Package
inclusions

Initial Set-Up (once)

1-hour initial kick-off discovery session
Gain access to channels and reporting
Brand Baseline assessment (complimentary)
Brand asset review
Set up of central repository for brand assets

Monthly Ongoing

30 mins per week brand comms monitoring
1 hour per month strategic consultation (phone or in-person)

The process,
simplified

We begin with collating all your brand assets and guidelines into a central repository for our team and yours to share. This ensures that everyone is reading from the same page in terms of brand execution.

From here, we enter a monthly cycle of monitoring and strategic consultation.

The typical month consists of weekly monitoring with a team meeting at the end of the month where we provide strategic consultation, discussing your objectives, opportunities & challenges.

We are also on call during the month as required to provide guidance and feedback on design or communication plans that your team are working on.

Who benefits
most from this?

Brand Guardian suits any small to medium-sized organisation with a moderate to comprehensive brand structure in place that they want to protect.

This may be a long-standing brand without the internal specialism to fully support their brand or a company that has recently gone through a rebrand that wants to make sure the new brand is executed correctly going forward.

You may already have some internal marketing function but want to supplement this with high level creative/strategic guidance to enhance internal efforts.

Our Solutions

We’ve distilled our process into stand-alone solutions that reliably move the dial for businesses, regardless of what stage in the journey they are.

If you need something that is outside of these solutions, just get in contact and we can build a hybrid solution especially for you.