Brand Voice

Create a voice that makes people listen

Audience Identification
Brand Guardrails
Brand Identity
Communications Guidelines
Grammar Guide
Messaging Frameworks
Objectives Setting
Taglines
Tone of Voice
Writing Patterns
Writing Tips

Like an old friend that you have known for many years, a brand with a consistent Brand Voice feels familiar, recognisable and reliable, which in turn breeds trust and affinity in consumers.

Brand Voice is the formal definition of how to communicate on behalf of your organisation in a way that is always aligned with your values and personality.

Overview

46% of your brand perception comes from what you say, and how you say it.

Just looking great is not enough.

Your words, language, tone and style of communication are a direct reflection of who you are and how you want people to feel when they engage with your brand.

It is easy for brand communications to become fragmented and disjointed as each member of staff puts their own take on brand comms each time they speak on your behalf.

Through this strategic process, we will consolidate and refine all of your various brand messages and points of value into a rock-solid messaging framework that governs how you communicate across every channel.

Outcomes

Establishing your Brand Voice ensures your communications are always consistent and ‘On Brand’.

Through this facilitated process, you will clarify your:

Story, personality, behaviours, beliefs and style
Ideal customer and what they mean to you
Value proposition & articulation examples
Tone of voice & brand guardrails
Brand writing patterns, title structures, calls to action
Brand language

Resulting in your Brand Voice Communications Guidelines document: A comprehensive brand language rulebook which documents all the elements in play within your brand voice alongside examples.

Why is this important for your organisation?
Consistency in communication across each channel and touchpoint ultimately increases recognition, trust and affinity from your target audience.

What's included?

Initial Consultation (30 min)
Stakeholder Kick Off Meeting
Competitor Research
2 x Interactive Audience Surveys
Market Research report
Channel Comms Audit
1 x 4hr Language Workshop
Final Brand Voice Comms Guidelines Document (50 – 70 Pages) – typical inclusions: Target Audience, Competitors, Brand Story, Brand Vision, Value Proposition & Articulation, Company Values, Mission & Promise, Tone of Voice, Brand Guardrails, Messaging Framework, Grammar Guide, Title Structure, Writing Patterns, Calls to Action Glossary, Usage Examples per channel.

The process,
simplified

The best precursor to Brand Voice is to first complete your Brand Compass.

Brand Compass is our unique positioning programme which defines who you are as an organisation and why people should choose you. This is the seed that all other communications grow from so it the natural starting point to developing a strong Brand Voice.

If you already have a clear understanding of these elements or simply want to jump straight into Brand Voice, we begin by first collating all your brand communications materials to date for in-depth review.

The outcomes of this review dictate what elements of your brand personality need to be addressed within a brand language workshop.

The outtakes of this workshop are synthesised into a core messaging framework which captures all the key language elements associated with your brand.

This forms the core of a comprehensive communications guidelines document which becomes the master cheat sheet for anybody who communicates on your behalf: internal teams or external marketing agencies you employ.

This is your Brand Voice.

Who benefits
most from this

Brand Voice is valuable for all organisations, regardless of size, however this is most impactful for companies who are struggling with inconsistent communications, language, tone or style.

- Worry that you sound too formal?
- Lacking the human touch?
- Sound like all of your competitors?
- Do you struggle with communicating your value in a simple way?
- Does each member of the team describe the company differently?
- Are you worried about language consistency?
- Want to inject more personality into how you communicate?

If any of these are concerns for you, developing a stronger Brand Voice is essential.

From taglines to emails to hashtags; your own Brand Voice is equally as important as the visual design of your brand.

Our Solutions

We’ve distilled our process into stand-alone solutions that reliably move the dial for businesses, regardless of what stage in the journey they are.

If you need something that is outside of these solutions, just get in contact and we can build a hybrid solution especially for you.